Beyond the Bottom Line: Insights from Viktor Zarakov

Imagine you and mama decided to have a little bakery and you want to make sure it’s as successful as possible to please your beloved. To do this, you need to pay attention to some important details to see how well your bakery is doing and how to improve it. Lets dive into the analytical aspects of ecommerce and see what we should focus on: Key Things to Watch for SEO  (Getting Visitors from Search Engines) - Organic Traffic: This tells you how many people find your bakery through a search on the internet, like how many people discover your bakery just by searching for it online. - Keyword Rankings: This shows where your bakery stands in search results when people look for certain items, like pastries. The higher you are on the list, the better! - Click-Through Rate: This measures how often people click on your bakery’s link when they see it in search results. If many people click, it means your bakery looks inviting. - Bounce Rate: This tells you how many people leave your website afte

On-page SEO is like arranging a classic samovar ceremony, where every detail— from the selection of the tea to the arrangement of the pastries—plays a crucial role in creating an unforgettable experience. It means making changes directly on your website to help it show up higher in search engine results and attract more visitors.  A key part of on-page SEO is using the right keywords. So...what are keywords? Keywords are the words or phrases people type into search engines when they're looking for something. For example, if someone wants to find a great Russian restaurant, they might search for "luchshiy borshch v Moskve" or "dostavka pel'meney ryadom". By including these keywords in your website content, you can help your site appear in search results. However, be careful not to overuse them—stuffing too many keywords into your content can make it hard to read and might hurt your ranking. Finding the Right Keywords Before you start adding keywords, you need

The key is using the right search terms. Local SEO keywords are like a treasure map that helps people find your business nearby. These are specific words and phrases people use when looking for businesses close to them. For example, if you run a Russian restaurant in New York City, keywords might include "best borscht in Brooklyn," "Russian food delivery near me," or "cheap pelmeni Manhattan." Why Are They Important? - More Customers: People searching for local businesses are more likely to make a purchase. - Better Ranking: Using these keywords helps your website show up higher in search results. - Build Trust: It shows you're part of the community. How to Find Your Local Keywords? - Think Like a Customer: What would you search for if you needed your product or service? - Use Keyword Tools: There are online tools that can help you find popular local keywords. - Check Your Competitors: See what keywords they're using. How to Use Local SEO Keywords?

Step 1: Find the Right Words Find Keywords: Use tools like Google Keyword Planner, SEMrush, or Ahrefs to look for words and phrases that people might use to search for your business or topic. Understand Search Intent: Figure out why people are searching for those words (Are they looking for information? Trying to find a specific site? Wanting to buy something?). Check Competition: See how many other websites are using the same words so you can decide which ones are worth focusing on. Step 2: Look at Your Website List Your Pages: Write down all the pages on your website like the homepage, about us, products/services, blog posts, etc. Find Existing Keywords: Check your current content to see which words you are already using. Step 3: Organize Your Keywords Group Related Words: Put similar words together in groups. Match Words to Pages: Decide which words fit best with each page on your website. Prioritize Keywords: Figure out which words are most important for your goals and focus on tho

Knowing about the different types of keywords and how they work helps you get the best results from your ads. By picking and using these keywords the right way, you can make sure your ads reach the right people, are relevant to what they’re looking for, and get more people to click on them. This helps you get closer to your marketing goals. Keyword Match Types 1. Exact Match: Your ad only appears when someone searches for exactly your keyword or something very close. For example, if your keyword is "Russian nesting dolls," your ad might show up for searches like "Russian nesting dolls" or "buy Russian nesting dolls," but not for "cheap Russian dolls" or "traditional Russian toys." This helps you get highly targeted traffic because people are looking for exactly what you offer, which usually means more sales. It's best when you want to make sure your ad money is spent efficiently on the most relevant searches. 2. Phrase Match:   Your

A keyword cannibalization happens when different pages on your website try to be the best match for the same search term. It’s like if two friends are arguing over who gets the last slice of pirozhki! Why is It a Problem? - Confuses Search Engines: Search engines get mixed up about which page is the best for a search. - Less Website Traffic: If search engines are confused, fewer people will visit your site. - Wasted Effort: You’re putting in work on pages that are competing with each other. How to Avoid a Keyword Fight? - Choose a Keyword Champ: Pick one page to be the best for a specific keyword. For example, have one page for "best borscht recipe." - Be Specific: Use different keywords for each page. Instead of using "Russian dumplings" on two pages, try "pelmeni recipe" and "vareniki with potatoes." - Create Links: Connect your pages with links so search engines understand how they fit together. - Check Regularly: Look over your site to make s

Getting the most out of your ads means picking the right words. If you're selling things like Romani handwoven rugs or any other product, you want to make sure your ads show up for the right people. In this blog, I'll talk about how to choose the best words for your ads, keep track of how they’re doing, and make sure your ads are seen by people who really want to buy. Let’s dive in and learn how to make your ads work better! 1. Relevance: Make sure the words you choose match what your ad is about and what people will see when they click on it. If your ad is about “Romani handwoven rugs,” use words that fit this topic. 2. Bid Adjustments: Decide how much you want to pay for each keyword based on how well it works. If one keyword brings in lots of people who are interested in your rugs, you might want to pay a little more for it. 3. Negative Keywords: Sometimes, people search for things that aren’t what you’re offering. For example, if you don’t sell machine-made rugs, you can ad

Testing your Hypothesis: A/B testing is like a science experiment for your emails. You create two versions of an email with small differences and send them to different groups of people. Then, you see which one works better. Here’s what you can test: - Subject Lines: Try different ways of writing the subject line (the part people see before opening the email) to see which one makes more people want to open it. - Email Content: Change things in the email, like the text, pictures, or buttons, to find out what your friends like best. - Send Times: Send the email at different times of the day or week to see when your friends are most likely to read it. -Analyze and Execute- Analytics is like checking the scores of a game to see how well you did. For emails, you look at different numbers to see how your emails are performing: - Open Rates: This shows how many people opened your email. It helps you see if your subject line was interesting. - Click-Through Rates: This shows how many people cl