Step-by-Step Guide to Keyword Mapping

Step 1: Find the Right Words

Find Keywords: Use tools like Google Keyword Planner, SEMrush, or Ahrefs to look for words and phrases that people might use to search for your business or topic.

Understand Search Intent: Figure out why people are searching for those words (Are they looking for information? Trying to find a specific site? Wanting to buy something?).

Check Competition: See how many other websites are using the same words so you can decide which ones are worth focusing on.

Step 2: Look at Your Website

List Your Pages: Write down all the pages on your website like the homepage, about us, products/services, blog posts, etc.

Find Existing Keywords: Check your current content to see which words you are already using.

Step 3: Organize Your Keywords

Group Related Words: Put similar words together in groups.

Match Words to Pages: Decide which words fit best with each page on your website.

Prioritize Keywords: Figure out which words are most important for your goals and focus on those first.

Avoid Overlap: Make sure different pages aren’t using the same main word so they don't compete with each other.

Step 4: Improve Your Content

On-Page Optimization: Add your target words to your page titles, headings, descriptions, and content.

Create Quality Content: Write good content that matches what people are searching for.

Link Pages Together: Connect related pages with links to help spread your keywords around your site.

Step 5: Keep an Eye on Things

Watch Keyword Rankings: Use SEO tools to see how well your website is doing for your target words.

Analyze Traffic: Look at which words are bringing visitors to your site and leading to sales or actions.

Make Changes: Adjust your keyword plan and content based on what’s working and what’s not.

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