Imagine you and mama decided to have a little bakery and you want to make sure it’s as successful as possible to please your beloved. To do this, you need to pay attention to some important details to see how well your bakery is doing and how to improve it. Lets dive into the analytical aspects of ecommerce and see what we should focus on:
Key Things to Watch for SEO
(Getting Visitors from Search Engines)
- Organic Traffic: This tells you how many people find your bakery through a search on the internet, like how many people discover your bakery just by searching for it online.
- Keyword Rankings: This shows where your bakery stands in search results when people look for certain items, like pastries. The higher you are on the list, the better!
- Click-Through Rate: This measures how often people click on your bakery’s link when they see it in search results. If many people click, it means your bakery looks inviting.
- Bounce Rate: This tells you how many people leave your website after looking at just one page. If many people leave quickly, it might mean your website needs to be more welcoming or interesting.
- Time on Site: This measures how long people stay on your website. If they stay longer, it means they are finding something they like.
Key Things to Watch for PPC
- Click-Through Rate: Similar to SEO, this shows how often people click on your ad and come to your bakery.
- Cost Per Click : This is how much you pay each time someone clicks on your ad. You want to keep this cost as low as possible to save money.
- Conversion Rate: This tells you how many people actually buy something after clicking on your ad. More sales mean your ad is effective.
- Cost Per Acquisition: This shows how much you spend to get each customer to buy from you. Lower costs mean you’re managing your budget well.
- Return on Ad Spend: This measures how much money you make for every dollar you spend on ads. Higher returns mean your advertising is working well.
How to Improve Your Bakery’s Success?
- Look for Patterns: See which items are most popular over time. Are there certain pastries that people love more?
- Set Goals: Decide how many items you want to sell or how many new customers you want to attract.
- Try New Approaches: Experiment with different recipes or advertising ideas to find what works best.
- Focus on Popular Items: Make sure to have more of the items that your customers really enjoy.
- Make Your Bakery Inviting: Ensure your bakery is pleasant and that your website is easy to use and interesting.
- Create Effective Ads: Make sure your ads highlight the best features of your bakery and attract people’s attention.
- Adjust Your Spending: Spend more on ads that bring in good results and less on those that don’t work as well.
