Optimizing Your Keywords

Getting the most out of your ads means picking the right words. If you're selling things like Romani handwoven rugs or any other product, you want to make sure your ads show up for the right people. In this blog, I'll talk about how to choose the best words for your ads, keep track of how they’re doing, and make sure your ads are seen by people who really want to buy. Let’s dive in and learn how to make your ads work better!

1. Relevance: Make sure the words you choose match what your ad is about and what people will see when they click on it. If your ad is about “Romani handwoven rugs,” use words that fit this topic.

2. Bid Adjustments: Decide how much you want to pay for each keyword based on how well it works. If one keyword brings in lots of people who are interested in your rugs, you might want to pay a little more for it.

3. Negative Keywords: Sometimes, people search for things that aren’t what you’re offering. For example, if you don’t sell machine-made rugs, you can add “machine-made rugs” as a negative keyword to avoid showing your ad to those people.

4. Ad Groups: Group similar keywords together, like putting all your “Romani handwoven rugs” keywords in one group. This helps you create ads that fit each group better.

5. Landing Page Optimization: Make sure the page people land on after clicking your ad matches what they were looking for. If they clicked on an ad about “Romani handwoven rugs,” the page should show those rugs.

6. Continuous Monitoring: Keep an eye on how well your keywords are doing and make changes if needed. If a keyword isn’t working as well as you hoped, you can try a different one.

This graph shows the performance of my client's website after I completed the SEO optimization. An optimized website acts as a powerful catalyst for boosting traffic from Google search results.

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