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Email Marketing Testing and Optimization

Testing your Hypothesis:

A/B testing is like a science experiment for your emails. You create two versions of an email with small differences and send them to different groups of people. Then, you see which one works better. Here’s what you can test:

- Subject Lines: Try different ways of writing the subject line (the part people see before opening the email) to see which one makes more people want to open it.

- Email Content: Change things in the email, like the text, pictures, or buttons, to find out what your friends like best.

- Send Times: Send the email at different times of the day or week to see when your friends are most likely to read it.

-Analyze and Execute-

Analytics is like checking the scores of a game to see how well you did. For emails, you look at different numbers to see how your emails are performing:

- Open Rates: This shows how many people opened your email. It helps you see if your subject line was interesting.

- Click-Through Rates: This shows how many people clicked on the links in your email. It tells you if your email had cool stuff that people wanted to check out.

- Conversion Rates: This shows how many people did what you wanted them to do, like buy something or sign up for a club. It helps you see if your email was successful.

- Bounce Rates: This tells you how many emails didn’t get delivered. If a lot of emails bounce back, it might mean there’s a problem with the email addresses.

- Unsubscribe Rates: This shows how many people decided they didn’t want to get your emails anymore. If this number is high, it might mean you need to change something.

-Continuous Maintenance..-

To keep getting better at sending emails, use the information you’ve collected to make changes. Here’s how:

- Analyze Trends: Look for patterns in the data to see what worked best. Use this info to make future emails even better.

- Implement Feedback: Ask your friends what they think about your emails and use their suggestions to improve.

- Iterate and Optimize: Keep testing new ideas and making small changes to see what works best. This helps you keep improving your emails over time.


End results:

Email Marketing Testing and Optimization Results Viktor Zarakov

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