Beyond the Bottom Line: Insights from Viktor Zarakov

Backlinks are like votes for your website indicating your website is trustworthy and credible. In this blog, I’ll provide you simple step to step on how you can use a simple, but very effective process of creating high-quality backlinks and achieve successful results. Step 1: Keyword Research - Use tools like Helium10, Jungle Scout, SEMrush, Ahrefs - Filter the keywords by targeting long-tail keywords with lower competition   Step 2: Content Creation - Develop content around your keywords that provides differentiation from your competitors - Optimize the title tags, meta descriptions, etc. to ensure indexing (SEO fundamentals)   Step 3: Guest Posting - Find websites in your industry / sector with high domain authority - Get in touch with the website owner and request BL content. You may need to negotiate terms, especially with high authority websites.    Step 4: Broken Link Building - Now it's time to find broken links. I would advice to use Ahrefs or SEMr

On-page SEO is like arranging a classic samovar ceremony, where every detail— from the selection of the tea to the arrangement of the pastries—plays a crucial role in creating an unforgettable experience. It means making changes directly on your website to help it show up higher in search engine results and attract more visitors.  A key part of on-page SEO is using the right keywords. So...what are keywords? Keywords are the words or phrases people type into search engines when they're looking for something. For example, if someone wants to find a great Russian restaurant, they might search for "luchshiy borshch v Moskve" or "dostavka pel'meney ryadom". By including these keywords in your website content, you can help your site appear in search results. However, be careful not to overuse them—stuffing too many keywords into your content can make it hard to read and might hurt your ranking. Finding the Right Keywords Before you start adding keywords, you need

The key is using the right search terms. Local SEO keywords are like a treasure map that helps people find your business nearby. These are specific words and phrases people use when looking for businesses close to them. For example, if you run a Russian restaurant in New York City, keywords might include "best borscht in Brooklyn," "Russian food delivery near me," or "cheap pelmeni Manhattan." Why Are They Important? - More Customers: People searching for local businesses are more likely to make a purchase. - Better Ranking: Using these keywords helps your website show up higher in search results. - Build Trust: It shows you're part of the community. How to Find Your Local Keywords? - Think Like a Customer: What would you search for if you needed your product or service? - Use Keyword Tools: There are online tools that can help you find popular local keywords. - Check Your Competitors: See what keywords they're using. How to Use Local SEO Keywords?