Keyword Cannibalization

A keyword cannibalization happens when different pages on your website try to be the best match for the same search term. It’s like if two friends are arguing over who gets the last slice of pirozhki!

Why is It a Problem?

- Confuses Search Engines: Search engines get mixed up about which page is the best for a search.

- Less Website Traffic: If search engines are confused, fewer people will visit your site.

- Wasted Effort: You’re putting in work on pages that are competing with each other.

How to Avoid a Keyword Fight?

- Choose a Keyword Champ: Pick one page to be the best for a specific keyword. For example, have one page for "best borscht recipe."

- Be Specific: Use different keywords for each page. Instead of using "Russian dumplings" on two pages, try "pelmeni recipe" and "vareniki with potatoes."

- Create Links: Connect your pages with links so search engines understand how they fit together.

- Check Regularly: Look over your site to make sure no pages are fighting over the same keywords.

keyword cannibalization explained by Viktor Zarakov

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