Beyond the Bottom Line: Insights from Viktor Zarakov

Backlinks are like votes for your website indicating your website is trustworthy and credible. In this blog, I’ll provide you simple step to step on how you can use a simple, but very effective process of creating high-quality backlinks and achieve successful results. Step 1: Keyword Research - Use tools like Helium10, Jungle Scout, SEMrush, Ahrefs - Filter the keywords by targeting long-tail keywords with lower competition   Step 2: Content Creation - Develop content around your keywords that provides differentiation from your competitors - Optimize the title tags, meta descriptions, etc. to ensure indexing (SEO fundamentals)   Step 3: Guest Posting - Find websites in your industry / sector with high domain authority - Get in touch with the website owner and request BL content. You may need to negotiate terms, especially with high authority websites.    Step 4: Broken Link Building - Now it's time to find broken links. I would advice to use...

Now, consider you are making some new tool or gadget, and you want to make it useful and liked; for technology and gadget-making, user feedback is very fundamental. It is far more than listening to opinions; it is the understanding that one gets, their real needs, their likings, and what frustrates them. Here is why user feedback is so important Improving the User Experience: Designing Thoughtfully: Feedback helps you understand what features work well and what doesn’t. This allows you to refine the product so that it’s more intuitive and meets users' needs. Addressing Issues: Negative feedback reveals where users struggle or face difficulties. By fixing these issues, you enhance the overall experience and satisfaction. Making Informed Decisions: Guiding Development: User feedback provides essential data that informs decisions about what to prioritize and how to allocate resources. Minimizing Risks: Listening to users helps avoid launching products that might not be well-received o...

White labeling is a business strategy where one company produces a product or service and then sells it under another company's brand. Here are 10 such benefits that could bring greater impact on your business: 1. Fast Market Entry Leverage existing infrastructure: White labeling allows you to leverage existing products or services which someone else has gone through the trouble of investing resources and money to develop. Speed up Time-to-Market: Get your product or service to market almost instantaneously, giving it a head start on competition. 2. Reduced Development Costs Initial Investment Avoidance: White labeling avoids the initial investments that have to do with research and development and subsequent testing. Core competencies are those areas where your business does well. Focus your resources there—be it in marketing and sales. 3. Enhanced Brand Recognition Associate with established brands: Partner with established brands so that the brand value and consumer t...

Building and launching a white-label product can be one of the most profitable businesses a person can ever do, but it does need careful planning and execution so that it meets all the requirements and does not fall into common pitfalls. Here are 5 mistakes to steer clear of: 1. Poor Market Research Underestimating competition: Not analyzing the competitive landscape can lead to a highly saturated market with little expected success. Misjudging the target audience: Not knowing what your ideal customer wants and likes, you will most likely fail in giving them a product that will please them. Neglect of trends in the market: Relevance of products can be reflected in adhering to the changing trends of the industry and consumer preference. 2. Poor Quality of the Product Compromising on Standards: Inferior quality will damage the image of your brand and scare away customers. Lack of testing: This often results in incomplete testing of the product by test cases, leading to unforeseen is...

Understanding the Power of Personalization   m eans tailoring your message to meet the specific needs and preferences of your audience. When done right, it can significantly improve your email marketing performance. By understanding your customers better, you can deliver content that is relevant, timely, and valuable. For instance, just like a perfectly made borscht caters to your specific taste, a well-personalized email speaks directly to the recipient’s interests and needs. Leveraging Customer Data The foundation of personalized email marketing is data. The more you know about your customers, the better equipped you are to create targeted campaigns. Here’s how to effectively leverage customer data: - Data Collection: Gather information about your customers through various channels, including website interactions, purchase history, demographics, and survey responses. Think of it like gathering ingredients for a hearty pelmeni dish; the more detailed the ingredients, the better th...

Imagine you have a big pile of fresh ingredients, like flour, sugar, and berries, but they're all mixed up and need sorting. Just like you need to organize and prepare ingredients before you can bake a delicious ptychie moloko cake, you need to clean and analyze raw data before you can use it to make good decisions for your business. The Importance of Understanding Data Think of data like a recipe book. If you can read it well, you can discover how to make the most popular dishes mama use to make for you; like pirozhki or borscht. For example, if you notice that more people buy pirozhki during the winter, you can plan to make more of them during those months. 1. Collecting and Preparing Data:    - Example: Suppose you have data from sales of your Russian foods like blini, borscht, and pirozhki, as well as feedback from your customers.    - Cleaning: You check if there are any mistakes, such as if you accidentally recorded a sale twice, and correct them.    ...

Imagine you and mama decided to have a little bakery and you want to make sure it’s as successful as possible to please your beloved. To do this, you need to pay attention to some important details to see how well your bakery is doing and how to improve it. Lets dive into the analytical aspects of ecommerce and see what we should focus on: Key Things to Watch for SEO  (Getting Visitors from Search Engines) - Organic Traffic: This tells you how many people find your bakery through a search on the internet, like how many people discover your bakery just by searching for it online. - Keyword Rankings: This shows where your bakery stands in search results when people look for certain items, like pastries. The higher you are on the list, the better! - Click-Through Rate: This measures how often people click on your bakery’s link when they see it in search results. If many people click, it means your bakery looks inviting. - Bounce Rate: This tells you how many people leave your website ...

On-page SEO is like arranging a classic samovar ceremony, where every detail— from the selection of the tea to the arrangement of the pastries—plays a crucial role in creating an unforgettable experience. It means making changes directly on your website to help it show up higher in search engine results and attract more visitors.  A key part of on-page SEO is using the right keywords. So...what are keywords? Keywords are the words or phrases people type into search engines when they're looking for something. For example, if someone wants to find a great Russian restaurant, they might search for "luchshiy borshch v Moskve" or "dostavka pel'meney ryadom". By including these keywords in your website content, you can help your site appear in search results. However, be careful not to overuse them—stuffing too many keywords into your content can make it hard to read and might hurt your ranking. Finding the Right Keywords Before you start adding keywords, you need...

The key is using the right search terms. Local SEO keywords are like a treasure map that helps people find your business nearby. These are specific words and phrases people use when looking for businesses close to them. For example, if you run a Russian restaurant in New York City, keywords might include "best borscht in Brooklyn," "Russian food delivery near me," or "cheap pelmeni Manhattan." Why Are They Important? - More Customers: People searching for local businesses are more likely to make a purchase. - Better Ranking: Using these keywords helps your website show up higher in search results. - Build Trust: It shows you're part of the community. How to Find Your Local Keywords? - Think Like a Customer: What would you search for if you needed your product or service? - Use Keyword Tools: There are online tools that can help you find popular local keywords. - Check Your Competitors: See what keywords they're using. How to Use Local SEO Keywords?...

Two Kinds of Keywords: 1. Short-Tail Keywords: These are like single words or short phrases. Imagine typing "matryoshka," "samovar," or "borscht" into a search box. Lots of people use these words, so they're super popular, but also really competitive. 2. Long-Tail Keywords: These are like short sentences. Think of typing "traditional Russian nesting dolls," "best electric samovar for tea," or "authentic borscht recipe." Not as many people use these, so they're less competitive and more specific to what you want. Which is Better? It depends on what you're trying to do! - Short-Tail Keywords can bring a lot of people to your site, but it's harder to make them buy something because there are so many choices. - Long-Tail Keywords bring fewer people, but they're more likely to be interested in what you're selling. Best Strategy.....BOTH  types! Why you ask? - Short-Tail Keywords help lots of people find your...

Email marketing is still one of the best ways to connect with your audience. To make sure your campaigns really shine, it’s important to follow some key best practices. These tips will help your emails land in inboxes, get opened more often, and turn those opens into actions. 1. Clear and Compelling Subject Lines:  Think of your email like an invitation to a celebration. A plain invite might get lost in the mail, but a colorful, intriguing one will catch attention!  Example: Instead of "Monthly Update," use "Unlock Your Exclusive Kazan Winter Recipes!" This draws people in with the promise of something special and culturally rich. 2. Value-Driven Content:    - Imagine your email is like a guide to a famous Maslenitsa festival. You want to offer useful information or tips that feel like a special treat. Example: If you’re sending tips on decorating for a traditional Maslenitsa holiday, you might write, "How to Create a Festive Maslenitsa Table" with practic...

Step 1: Find the Right Words Find Keywords: Use tools like Google Keyword Planner, SEMrush, or Ahrefs to look for words and phrases that people might use to search for your business or topic. Understand Search Intent: Figure out why people are searching for those words (Are they looking for information? Trying to find a specific site? Wanting to buy something?). Check Competition: See how many other websites are using the same words so you can decide which ones are worth focusing on. Step 2: Look at Your Website List Your Pages: Write down all the pages on your website like the homepage, about us, products/services, blog posts, etc. Find Existing Keywords: Check your current content to see which words you are already using. Step 3: Organize Your Keywords Group Related Words: Put similar words together in groups. Match Words to Pages: Decide which words fit best with each page on your website. Prioritize Keywords: Figure out which words are most important for your goals and focus on tho...

This guide will show you five super important ways to make your emails really cool and helpful. These tips will help you make new friends, keep them happy, and maybe even get some cool stuff sold! Let’s dive in and learn how to make your emails awesome! 1. Welcome Series What’s this? When someone first signs up for your emails, you send them a special series of messages to say hello. How does it work?    - Greeting: The first email is a friendly "Hello" and a thank you for signing up.   - Brand Story: You tell them a bit about your brand and what makes it special.   - Gift: You might give them a small gift, like a discount or a fun freebie, to make them happy.   - Invitation: Encourage them to follow you on social media or visit your website. 2. Lead Nurturing What’s this? This is when you send emails to people who are interested but haven’t bought anything yet. How does it work?    - Helpful Info: Send them emails with useful information about your pr...

Knowing about the different types of keywords and how they work helps you get the best results from your ads. By picking and using these keywords the right way, you can make sure your ads reach the right people, are relevant to what they’re looking for, and get more people to click on them. This helps you get closer to your marketing goals. Keyword Match Types 1. Exact Match: Your ad only appears when someone searches for exactly your keyword or something very close. For example, if your keyword is "Russian nesting dolls," your ad might show up for searches like "Russian nesting dolls" or "buy Russian nesting dolls," but not for "cheap Russian dolls" or "traditional Russian toys." This helps you get highly targeted traffic because people are looking for exactly what you offer, which usually means more sales. It's best when you want to make sure your ad money is spent efficiently on the most relevant searches. 2. Phrase Match:   Your...

A keyword cannibalization happens when different pages on your website try to be the best match for the same search term. It’s like if two friends are arguing over who gets the last slice of pirozhki! Why is It a Problem? - Confuses Search Engines: Search engines get mixed up about which page is the best for a search. - Less Website Traffic: If search engines are confused, fewer people will visit your site. - Wasted Effort: You’re putting in work on pages that are competing with each other. How to Avoid a Keyword Fight? - Choose a Keyword Champ: Pick one page to be the best for a specific keyword. For example, have one page for "best borscht recipe." - Be Specific: Use different keywords for each page. Instead of using "Russian dumplings" on two pages, try "pelmeni recipe" and "vareniki with potatoes." - Create Links: Connect your pages with links so search engines understand how they fit together. - Check Regularly: Look over your site to make s...

Getting the most out of your ads means picking the right words. If you're selling things like Romani handwoven rugs or any other product, you want to make sure your ads show up for the right people. In this blog, I'll talk about how to choose the best words for your ads, keep track of how they’re doing, and make sure your ads are seen by people who really want to buy. Let’s dive in and learn how to make your ads work better! 1. Relevance: Make sure the words you choose match what your ad is about and what people will see when they click on it. If your ad is about “Romani handwoven rugs,” use words that fit this topic. 2. Bid Adjustments: Decide how much you want to pay for each keyword based on how well it works. If one keyword brings in lots of people who are interested in your rugs, you might want to pay a little more for it. 3. Negative Keywords: Sometimes, people search for things that aren’t what you’re offering. For example, if you don’t sell machine-made rugs, you can ad...

Testing your Hypothesis: A/B testing is like a science experiment for your emails. You create two versions of an email with small differences and send them to different groups of people. Then, you see which one works better. Here’s what you can test: - Subject Lines: Try different ways of writing the subject line (the part people see before opening the email) to see which one makes more people want to open it. - Email Content: Change things in the email, like the text, pictures, or buttons, to find out what your friends like best. - Send Times: Send the email at different times of the day or week to see when your friends are most likely to read it. -Analyze and Execute- Analytics is like checking the scores of a game to see how well you did. For emails, you look at different numbers to see how your emails are performing: - Open Rates: This shows how many people opened your email. It helps you see if your subject line was interesting. - Click-Through Rates: This shows how many people cl...