Beyond the Bottom Line: Insights from Viktor Zarakov

On-page SEO is like arranging a classic samovar ceremony, where every detail— from the selection of the tea to the arrangement of the pastries—plays a crucial role in creating an unforgettable experience. It means making changes directly on your website to help it show up higher in search engine results and attract more visitors.  A key part of on-page SEO is using the right keywords. So...what are keywords? Keywords are the words or phrases people type into search engines when they're looking for something. For example, if someone wants to find a great Russian restaurant, they might search for "luchshiy borshch v Moskve" or "dostavka pel'meney ryadom". By including these keywords in your website content, you can help your site appear in search results. However, be careful not to overuse them—stuffing too many keywords into your content can make it hard to read and might hurt your ranking. Finding the Right Keywords Before you start adding keywords, you need

Two Kinds of Keywords: 1. Short-Tail Keywords: These are like single words or short phrases. Imagine typing "matryoshka," "samovar," or "borscht" into a search box. Lots of people use these words, so they're super popular, but also really competitive. 2. Long-Tail Keywords: These are like short sentences. Think of typing "traditional Russian nesting dolls," "best electric samovar for tea," or "authentic borscht recipe." Not as many people use these, so they're less competitive and more specific to what you want. Which is Better? It depends on what you're trying to do! - Short-Tail Keywords can bring a lot of people to your site, but it's harder to make them buy something because there are so many choices. - Long-Tail Keywords bring fewer people, but they're more likely to be interested in what you're selling. Best Strategy.....BOTH  types! Why you ask? - Short-Tail Keywords help lots of people find your

Step 1: Find the Right Words Find Keywords: Use tools like Google Keyword Planner, SEMrush, or Ahrefs to look for words and phrases that people might use to search for your business or topic. Understand Search Intent: Figure out why people are searching for those words (Are they looking for information? Trying to find a specific site? Wanting to buy something?). Check Competition: See how many other websites are using the same words so you can decide which ones are worth focusing on. Step 2: Look at Your Website List Your Pages: Write down all the pages on your website like the homepage, about us, products/services, blog posts, etc. Find Existing Keywords: Check your current content to see which words you are already using. Step 3: Organize Your Keywords Group Related Words: Put similar words together in groups. Match Words to Pages: Decide which words fit best with each page on your website. Prioritize Keywords: Figure out which words are most important for your goals and focus on tho