Beyond the Bottom Line: Insights from Viktor Zarakov

Backlinks are like votes for your website indicating your website is trustworthy and credible. In this blog, I’ll provide you simple step to step on how you can use a simple, but very effective process of creating high-quality backlinks and achieve successful results. Step 1: Keyword Research - Use tools like Helium10, Jungle Scout, SEMrush, Ahrefs - Filter the keywords by targeting long-tail keywords with lower competition   Step 2: Content Creation - Develop content around your keywords that provides differentiation from your competitors - Optimize the title tags, meta descriptions, etc. to ensure indexing (SEO fundamentals)   Step 3: Guest Posting - Find websites in your industry / sector with high domain authority - Get in touch with the website owner and request BL content. You may need to negotiate terms, especially with high authority websites.    Step 4: Broken Link Building - Now it's time to find broken links. I would advice to use Ahrefs or SEMr

On-page SEO is like arranging a classic samovar ceremony, where every detail— from the selection of the tea to the arrangement of the pastries—plays a crucial role in creating an unforgettable experience. It means making changes directly on your website to help it show up higher in search engine results and attract more visitors.  A key part of on-page SEO is using the right keywords. So...what are keywords? Keywords are the words or phrases people type into search engines when they're looking for something. For example, if someone wants to find a great Russian restaurant, they might search for "luchshiy borshch v Moskve" or "dostavka pel'meney ryadom". By including these keywords in your website content, you can help your site appear in search results. However, be careful not to overuse them—stuffing too many keywords into your content can make it hard to read and might hurt your ranking. Finding the Right Keywords Before you start adding keywords, you need

The key is using the right search terms. Local SEO keywords are like a treasure map that helps people find your business nearby. These are specific words and phrases people use when looking for businesses close to them. For example, if you run a Russian restaurant in New York City, keywords might include "best borscht in Brooklyn," "Russian food delivery near me," or "cheap pelmeni Manhattan." Why Are They Important? - More Customers: People searching for local businesses are more likely to make a purchase. - Better Ranking: Using these keywords helps your website show up higher in search results. - Build Trust: It shows you're part of the community. How to Find Your Local Keywords? - Think Like a Customer: What would you search for if you needed your product or service? - Use Keyword Tools: There are online tools that can help you find popular local keywords. - Check Your Competitors: See what keywords they're using. How to Use Local SEO Keywords?

Two Kinds of Keywords: 1. Short-Tail Keywords: These are like single words or short phrases. Imagine typing "matryoshka," "samovar," or "borscht" into a search box. Lots of people use these words, so they're super popular, but also really competitive. 2. Long-Tail Keywords: These are like short sentences. Think of typing "traditional Russian nesting dolls," "best electric samovar for tea," or "authentic borscht recipe." Not as many people use these, so they're less competitive and more specific to what you want. Which is Better? It depends on what you're trying to do! - Short-Tail Keywords can bring a lot of people to your site, but it's harder to make them buy something because there are so many choices. - Long-Tail Keywords bring fewer people, but they're more likely to be interested in what you're selling. Best Strategy.....BOTH  types! Why you ask? - Short-Tail Keywords help lots of people find your

Step 1: Find the Right Words Find Keywords: Use tools like Google Keyword Planner, SEMrush, or Ahrefs to look for words and phrases that people might use to search for your business or topic. Understand Search Intent: Figure out why people are searching for those words (Are they looking for information? Trying to find a specific site? Wanting to buy something?). Check Competition: See how many other websites are using the same words so you can decide which ones are worth focusing on. Step 2: Look at Your Website List Your Pages: Write down all the pages on your website like the homepage, about us, products/services, blog posts, etc. Find Existing Keywords: Check your current content to see which words you are already using. Step 3: Organize Your Keywords Group Related Words: Put similar words together in groups. Match Words to Pages: Decide which words fit best with each page on your website. Prioritize Keywords: Figure out which words are most important for your goals and focus on tho

A keyword cannibalization happens when different pages on your website try to be the best match for the same search term. It’s like if two friends are arguing over who gets the last slice of pirozhki! Why is It a Problem? - Confuses Search Engines: Search engines get mixed up about which page is the best for a search. - Less Website Traffic: If search engines are confused, fewer people will visit your site. - Wasted Effort: You’re putting in work on pages that are competing with each other. How to Avoid a Keyword Fight? - Choose a Keyword Champ: Pick one page to be the best for a specific keyword. For example, have one page for "best borscht recipe." - Be Specific: Use different keywords for each page. Instead of using "Russian dumplings" on two pages, try "pelmeni recipe" and "vareniki with potatoes." - Create Links: Connect your pages with links so search engines understand how they fit together. - Check Regularly: Look over your site to make s