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Key Metrics to Track in SEO and PPC Campaigns

Imagine you and mama decided to have a little bakery and you want to make sure it’s as successful as possible to please your beloved. To do this, you need to pay attention to some important details to see how well your bakery is doing and how to improve it. Lets dive into the analytical aspects of ecommerce and see what we should focus on: Key Things to Watch for SEO  (Getting Visitors from Search Engines) - Organic Traffic: This tells you how many people find your bakery through a search on the internet, like how many people discover your bakery just by searching for it online. - Keyword Rankings: This shows where your bakery stands in search results when people look for certain items, like pastries. The higher you are on the list, the better! - Click-Through Rate: This measures how often people click on your bakery’s link when they see it in search results. If many people click, it means your bakery looks inviting. - Bounce Rate: This tells you how many people leave your website afte

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