Beyond the Bottom Line: Insights from Viktor Zarakov

Imagine you have a big pile of fresh ingredients, like flour, sugar, and berries, but they're all mixed up and need sorting. Just like you need to organize and prepare ingredients before you can bake a delicious ptychie moloko cake, you need to clean and analyze raw data before you can use it to make good decisions for your business. The Importance of Understanding Data Think of data like a recipe book. If you can read it well, you can discover how to make the most popular dishes mama use to make for you; like pirozhki or borscht. For example, if you notice that more people buy pirozhki during the winter, you can plan to make more of them during those months. 1. Collecting and Preparing Data:    - Example: Suppose you have data from sales of your Russian foods like blini, borscht, and pirozhki, as well as feedback from your customers.    - Cleaning: You check if there are any mistakes, such as if you accidentally recorded a sale twice, and correct them.    - Organizing: You arrange

Imagine you and mama decided to have a little bakery and you want to make sure it’s as successful as possible to please your beloved. To do this, you need to pay attention to some important details to see how well your bakery is doing and how to improve it. Lets dive into the analytical aspects of ecommerce and see what we should focus on: Key Things to Watch for SEO  (Getting Visitors from Search Engines) - Organic Traffic: This tells you how many people find your bakery through a search on the internet, like how many people discover your bakery just by searching for it online. - Keyword Rankings: This shows where your bakery stands in search results when people look for certain items, like pastries. The higher you are on the list, the better! - Click-Through Rate: This measures how often people click on your bakery’s link when they see it in search results. If many people click, it means your bakery looks inviting. - Bounce Rate: This tells you how many people leave your website afte