Beyond the Bottom Line: Insights from Viktor Zarakov

On-page SEO is like arranging a classic samovar ceremony, where every detail— from the selection of the tea to the arrangement of the pastries—plays a crucial role in creating an unforgettable experience. It means making changes directly on your website to help it show up higher in search engine results and attract more visitors.  A key part of on-page SEO is using the right keywords. So...what are keywords? Keywords are the words or phrases people type into search engines when they're looking for something. For example, if someone wants to find a great Russian restaurant, they might search for "luchshiy borshch v Moskve" or "dostavka pel'meney ryadom". By including these keywords in your website content, you can help your site appear in search results. However, be careful not to overuse them—stuffing too many keywords into your content can make it hard to read and might hurt your ranking. Finding the Right Keywords Before you start adding keywords, you need

Getting the most out of your ads means picking the right words. If you're selling things like Romani handwoven rugs or any other product, you want to make sure your ads show up for the right people. In this blog, I'll talk about how to choose the best words for your ads, keep track of how they’re doing, and make sure your ads are seen by people who really want to buy. Let’s dive in and learn how to make your ads work better! 1. Relevance: Make sure the words you choose match what your ad is about and what people will see when they click on it. If your ad is about “Romani handwoven rugs,” use words that fit this topic. 2. Bid Adjustments: Decide how much you want to pay for each keyword based on how well it works. If one keyword brings in lots of people who are interested in your rugs, you might want to pay a little more for it. 3. Negative Keywords: Sometimes, people search for things that aren’t what you’re offering. For example, if you don’t sell machine-made rugs, you can ad