Beyond the Bottom Line: Insights from Viktor Zarakov

Email marketing is still one of the best ways to connect with your audience. To make sure your campaigns really shine, it’s important to follow some key best practices. These tips will help your emails land in inboxes, get opened more often, and turn those opens into actions. 1. Clear and Compelling Subject Lines:  Think of your email like an invitation to a celebration. A plain invite might get lost in the mail, but a colorful, intriguing one will catch attention!  Example: Instead of "Monthly Update," use "Unlock Your Exclusive Kazan Winter Recipes!" This draws people in with the promise of something special and culturally rich. 2. Value-Driven Content:    - Imagine your email is like a guide to a famous Maslenitsa festival. You want to offer useful information or tips that feel like a special treat. Example: If you’re sending tips on decorating for a traditional Maslenitsa holiday, you might write, "How to Create a Festive Maslenitsa Table" with practic