Beyond the Bottom Line: Insights from Viktor Zarakov

The key is using the right search terms. Local SEO keywords are like a treasure map that helps people find your business nearby. These are specific words and phrases people use when looking for businesses close to them. For example, if you run a Russian restaurant in New York City, keywords might include "best borscht in Brooklyn," "Russian food delivery near me," or "cheap pelmeni Manhattan." Why Are They Important? - More Customers: People searching for local businesses are more likely to make a purchase. - Better Ranking: Using these keywords helps your website show up higher in search results. - Build Trust: It shows you're part of the community. How to Find Your Local Keywords? - Think Like a Customer: What would you search for if you needed your product or service? - Use Keyword Tools: There are online tools that can help you find popular local keywords. - Check Your Competitors: See what keywords they're using. How to Use Local SEO Keywords?

This guide will show you five super important ways to make your emails really cool and helpful. These tips will help you make new friends, keep them happy, and maybe even get some cool stuff sold! Let’s dive in and learn how to make your emails awesome! 1. Welcome Series What’s this? When someone first signs up for your emails, you send them a special series of messages to say hello. How does it work?    - Greeting: The first email is a friendly "Hello" and a thank you for signing up.   - Brand Story: You tell them a bit about your brand and what makes it special.   - Gift: You might give them a small gift, like a discount or a fun freebie, to make them happy.   - Invitation: Encourage them to follow you on social media or visit your website. 2. Lead Nurturing What’s this? This is when you send emails to people who are interested but haven’t bought anything yet. How does it work?    - Helpful Info: Send them emails with useful information about your product or tips they might