Beyond the Bottom Line: Insights from Viktor Zarakov

This guide will show you five super important ways to make your emails really cool and helpful. These tips will help you make new friends, keep them happy, and maybe even get some cool stuff sold! Let’s dive in and learn how to make your emails awesome! 1. Welcome Series What’s this? When someone first signs up for your emails, you send them a special series of messages to say hello. How does it work?    - Greeting: The first email is a friendly "Hello" and a thank you for signing up.   - Brand Story: You tell them a bit about your brand and what makes it special.   - Gift: You might give them a small gift, like a discount or a fun freebie, to make them happy.   - Invitation: Encourage them to follow you on social media or visit your website. 2. Lead Nurturing What’s this? This is when you send emails to people who are interested but haven’t bought anything yet. How does it work?    - Helpful Info: Send them emails with useful information about your product or tips they might